Active Digital Signage

In addition to the touch screens that play a central role in fitness equipment, there are numerous other opportunities for digital signage placement. Gyms, benefitting from their extended operating hours and electronic entry systems, can access valuable demographic data.

By upgrading domestic TVs with media players and content management systems, gyms can offer not only live entertainment but also functions like zoning. This allows savvy gyms to display advertising messages, class schedules, and local public transport information. Static signage in cafes and behind reception desks can be transformed into network menu boards, providing opportunities for cross-selling and upselling, while keeping members informed about all aspects of the gym's ecosystem.

For gyms located along busy transportation routes, outdoor signage can be utilised to entice people inside. Utilizing video, they can showcase the often luxurious interiors, tempting potential customers. Digital signage also has the advantage of providing content tailored to each individual gym, ensuring that all members can access relevant information promptly and easily.

Digital signage is increasingly making its way into communal areas like gyms and fitness centres, transforming them from spaces where people simply exercise, to vibrant places that are full of life.